High Street Bridal For The Millennial Bride Is Here!
Written by Melissa Woods
Image credit Topshop
It's happened! High Street bridal for the millennial bride is here!
High Street GIANTS, Topshop are set to launch their brand new capsule collection of bridal and bridesmaids dresses, accessories and lingerie this Thursday 13th April and I for one, am pretty damn excited about it.
I first defined my target audience as 'the girl who shops at Topshop', so here you go target audience... this one is for you.
There has been a HUGE gap... until fairly recently... whereby, the average 'millennial' girl was not being fully represented by the bridal market.
It seems the same realisation was being made amongst modern creatives emerging onto the wedding scene offering something brand new and more appealing, simply by evading the previous rules and traditions set by the industry.
The millennial bride is more fashion-led than tradition-led and committed to being herself on the big day.
With the recent surge 'fashion meets bridal'.... often understated and totally wear-again-able, it was only a matter of time before our favourite high street store started to cater for this.
The collection which launches globally online and in selected stores on Thursday 13th April 2017 will undoubtedly be cheaper than going down the traditional route, however, both the Oxford Street and Knightsbridge flagship stores will be offering appointments for bridal parties to come and get the full experience if desired.
For those of you who can make it to the debut this week on the 13th and 14th February, the wonderful Wolf & Rosie will also be in store and on hand to customise your leather jackets.... the modern bridal must have!
You can find Wolf & Rosie in our Book Of Love directory amongst the UK's coolest wedding suppliers! Go say hi!
For more information about this exciting new wedding collection from Topshop, please visit the website here.
Are you as excited about high street bridal as me?! Fell free to comment below and don't forget to share the news with any fashion-conscious bride-to-be's on a budget!