Written by Melissa Woods
Photography by Jamie Coles
I know! It's hard to believe... but, I shit you not... just like faeries, fashionable wedding shoes really do exist!
I couldn't believe my luck when I stumbled upon brand new, bridal shoe designer Florence who have literally just launched their stunning collection this week!
There I was, scrolling through Instagram, minding my own business when the bloomin' marvelous 'Jacko' trainers captured my heart, with all their pristine white-leather petal glory.
I'm a big fan of the bride in converse look, being as they NEVER leave my feet, and I'm all about comfort and being yourself on your wedding day. That said, we are seeing this look more and more these days so, this pretty alternative was so refreshing... comfortable and still girly.
The idea of wearing something special on your wedding day, that still has a place in your everyday wardrobe afterwards, is always a winner for me.
I began stalking @iamflorence on Insta and 'she' told me she was 'running round London in her Jackos and jeans'... amazing!... I could just see it.
Anyway, @iamflorence, 'she'... the elve and the shoemaker... turned out to be the adorable, Wendy Flynn, Founder of Florence. We have a mutual appreciation for the 'fashion forward' bride so I asked Wendy to share the story behind this modern and romantic bridal footwear brand, and oh, what a wonderful story it turned out to be!
'' When I was getting married, I struggled finding wedding shoes that I really loved.
I wanted something pale in colour and feminine, but not too girly or vintage, and I still wanted a fashion edge.
Having designed ladies shoes for the UK High Street for over a decade, it seemed stupid not to try and fill this gap myself... and so Florence was born.
Florence was my Nana's name, she was a feisty lady who was happily married to my grandfather for over 50 years. My wedding ring once belonged to her, and even though she is no longer with us I felt that using her wedding ring on my own special day included her somehow.
Naming my brand after her felt right, it conjures up personal feelings of a long happy marriage, independence, feminine strength and individuality. I feel that these are also the qualities that sum up a Florence bride.
Florence now has a small team working towards a common goal, creating a small, exclusive bridal brand that embodies individuality and elegance, whilst still staying fresh and on trend.
Our shoes are made to the highest quality in tiny batches and with a lot of love.''
There are 9 styles within the collection, including a range of bridal flats, court shoes and sandals depending on your individual style. You can see the full collection here.
Florence is currently only available from exclusive stockists. Find out your closest retailer here.
If you know anyone who will love these fashionable wedding shoes as much as me, please like and share the post!