The whole DIY wedding movement has seen more and more millennial couples opting for urban venues that they can put their own stamp on.
I for one am glad about this because once you've seen one country manor wedding, you've seen them all... yaaaaaawn...
... Still yawning...
The thing is, you can't just book a warehouse and be done with it. You need to know how to work with the space and transform it into something beautiful. This is easier said than done for a lot of people.
I spoke to Sheffield babes Ellie and Felicity of Inner City Weddings to find out exactly what goes into event styling and coordination and what they can do to help you transform your urban venue.
Event stylists and coordinators are a relatively new concept when it comes to weddings. Is it a service you think everyone should have or is it more important depending on the type of wedding?
The sort of weddings we tend to do are very niche.
We pop up weddings in interesting, unusual and non-traditional spaces, where there is often no venue/event coordinator, no one there to help set up or take down, or any wedding 'specialist' to ensure all the elements come together in the run-up and on the day.
Our styling and aesthetic are very much driven by the space the wedding/reception is taking place in. We take our cues from the buildings, the architecture and of course the couple - making the celebrations a reflection of them and their personalities is really important to us.
We source suppliers who mesh well with the concept, design and the wedding couple. It's a really bespoke service, without being gushy and OTT about it!
For the sort of weddings we deliver, the styling and coordination are integral. So yes, In terms of the weddings we do- I think the stylist and coordinator role is imperative.
Do I think everyone needs one? Of course not. If you're in a mainstream venue which churns out weddings every day of the week, of course not... If you're not fussed about getting creative, and making this a really personalised day, then no!... If you tootle down to the registry office and have a shindig in the local pub, you're not really gonna need help for that... ;-P
There isn't the same scope in all environments to create what we strive to create. Also, some couples are super stylish, know exactly what they want and are really resourceful at finding people to make that vision a reality.
Others could definitely benefit from guidance and a styling advice but it's not within their budget to do that. As with most things, it depends on a whole host of variables.
How you go about bespoke installations? Do you meet with the couple and come up with designs together?
Yes, we have an initial consult with our couples, talk about concept, design, any ideas they have for their wedding, and establish the vibe they're going for.
We talk about all aspects; from music, to food, to atmosphere, to their initial ideas on the aesthetic.
We then WhatsApp and keep in touch loads with ideas and suggestions going back and forth between us! Then we figure out how to make it happen, and do it!
In terms of the props you own, what if you didn't have anything suitable? Is it your job to source exactly what the couple want?
We have a pretty decent inventory... we have scaffold tables and mismatched chairs to seat 100, crates, lights, trunks, suitcases, a boatload of cool bottles and vessels for flowers, pillar candles galore...a mountain of stuff!
If we need more/ different items we simply cross hire from other suppliers. We've got a lot of great relationships with other businesses in the industry and try to collaborate and support other independents as part of our business ethics.
If a couple wants something really specific, I dare say we can source it and will know where to find it!
Obviously, if it's something we need to get in from somewhere else, we just let the couple know the cost and they decide whether they want to add it to their day.
What's your favourite event to have worked on so far and why?
Wedding wise- I couldn't possibly decide!
All of the weddings have been so unique and the couples; total creative babes.
Being the first planners to ever do a wedding at 92 Burton Road was a highlight though! And of course, The Indie Wedding Fair will always be a really proud achievement.
You can see more urban wedding venue transformations from Inner City Weddings in my Book Of Love directory here. As with all of the AWESOME suppliers in the directory , if you like what you see then BOOK EARLY!!! These people only have 2 hands!
If you want to find out more information about the next Indie Wedding Fair in April 2018 then visit the website here.