Images courtesy of Keady Row
As the wedding industry evolves, so do its suppliers.
Thankfully, we are seeing the back of the same old, stuffy designs that have hung around for far too many years... whether it's the cake, the dress, the flowers or the all important invites.
Get ready to fall in love with Keady Row.
What inspired you to set up Keady Row?
I had been working as a graphic designer in a design agency since graduating from university. I always knew I wanted to try my own thing at some stage and the timing just felt right.
After planning my own wedding I soon became obsessed with all things wedding, so wedding stationery design was a natural progression.
I was tired of seeing samey, tacky wedding stationery with no substance everywhere I looked, thus Keady Row was born!
Where does the name come from?... I like it!
Keady Row is the nickname of the street my mum grew up on with her 4 siblings and my gran and grandad. The people who lived on the street moved from Keady (a small town) to work in the local mill. I knew I didn’t want a name that was wedding(y) and Keady Row really stuck with me.
I LOVE that you specialise in typography! It's so important! What's your favourite type and why?
What a hard question! I definitely go through phases with fonts but I do have a few firm constants.
My phase at the moment is signature script - straight edges but still free flowing.
My constant is Gotham, which is a beautiful sans serif by Hoefler & Co.
Keady Row doesn’t use free knock off fonts, we pay for all our fonts and try to support type foundries as much as possible - this is something we pride ourselves on.
It would have to be Papyrus. Unless you're recreating some sort of Egyptian Hieroglyphs there is never an appropriate time to use this font.
There's a great SNL skit doing the rounds at the moment with Ryan Gosling and his hatred for Papyrus - it’s very funny! Comic Sans has to be a close second!
What else sets you apart from other stationery designers?
Keady Row's stationery is clean, minimal and distilled. It has soul, substance and creates an impression. We print onto high quality paper stock and love to use special print finishes such as foiling or letterpress.
Our stationery stays well clear of doilies, diamantés and glue guns.
How do you think wedding stationery has evolved in recent years?
Traditionally wedding stationery was going to a print shop and looking through a big book and picking a design... and yes I know this actually still exists!... but I think couples are moving towards a more bespoke service.
You only intend on getting married once, so having a design that is totally unique to you and your partner is really special... something that you’ll be able to treasure forever and show your grandkids!
What's been your favourite design to date?
I love all our designs but I do have a few favourites....
Are you noticing any stationery trends?
I think foil blocking is a big trend at the moment. It really does give your stationery that extra wow factor and I’ve found it gets a great reaction from your guests. I’ve also noticed that couples are going for designs that are less fussy, which is a step in the right direction for us!
Are there any trends you want to see the back of?
... Definitely flowers with calligraphy.
Don’t get me wrong, hand painted floral designs and hand rendered calligraphy can be really beautiful but I'm tired of seeing them on wedding stationery. It's become the normal, the safe option, and a little more than predictable.
There're so many rip-off versions out there using stock imagery and cheap digital fonts. Its a shame that wedding stationery has a feminine stigma attached, we really want to bring some balance!
Describe your own wedding stationery. Did you design it and would you change it?
My own wedding stationery was pretty special (not biased or anything)!
The design was perfectly minimal and blind letter-pressed onto a really heavy card.
I still love our stationery 3 years on and don’t think I would change a thing if I was doing it again. My husband Tim also loves it!
Are you a bride-to-be who has yet to fall in love with the perfect wedding stationery? See more of Natalie's bespoke designs in the - STATIONERY - category of my Book Of Love, an online directory of the UK's coolest wedding suppliers and get in touch to see what she can do for you!
Don't forget to check out all of the awesome suppliers listed and share with any cool bride-to-be's!