Written by Melissa Woods
All images courtesy of Meringue Girls
Meringue Girls have been one of my favourite Instagram accounts since starting THE UN-WEDDING last year. I love having an insight into their tasty little rainbow world.
This colourful, girl-power baking brand and all of their exciting adventures are a testament to the fact that fun attracts fun.
The girls have worked on some incredible projects since they launched in 2012, including working with the iconic Selfridges, Oxford Street to create a window display of mountainous meringues as well as working with legendary fashion photographer, Tim Walker on Italian Vogue to create an abstract, living, lemon meringue pie.... I KNOW, RIGHT!
I spoke to the original sugar-babe* herself, Alex Hoffler of the Meringue Girls about the story behind the UK's most exciting baking brand and how you can inject a little MG magic into your hen do, wedding day or life in general!
*not the late 90s girl band that you could never decide if they were any good or not...
Who are the Meringue Girls and what's your story?
The Meringue Girls story began in 2012 when myself (Alex Hoffler) and Stacey O' Gorman met working in a Hackney kitchen.
Fast forward five years and not only do we have a third business partner, Sylvia, but Meringue Girls has grown to an amazing team of women ready to take over the sweet world, one meringue kiss at a time.
We have our own bakery in the bustling foodie hub of Broadway Market where we bake all our sweet treats - everything from meringue kisses, gluten free brownies, vegan bites, pavlovas and macarons.
You guys are famous for your array of cutesy-cool sweet treats 'meringue kisses' being your signature product. How did the idea for these first come about and why do you think they have been so popular?
Stacey and I met and bonded over our love of sweet things and saw a gap in the market with meringues.
We felt it was crying out for an innovative, inspirational, colourful, girl-power baking brand and after some trial and error, we hit upon our meringue kisses.
It is amazing to think what we have achieved as a collective in just five years.
Meringue kisses are the perfect bitesize tasty treat. They are super-colourful and we have a whole menu of gorgeous flavours so they appeal to everyone - from raspberry and lemon sherbet to pistachio and rose, and everything else in between.
Ok, so say we just wanted to pop in for a 'quick kiss' or two from the Meringue Girls, where could we find you and what could we expect?
We are stocked in Selfridges, London and just recently, Harrods! Can we get a 'woop woop?!'
'' WOOP WOOP !!! ''
We also have a market stall at the super-cool Broadway Market every Saturday from 9 am to 5 pm, located towards the north end of the market, opposite Hill & Szrok... Look out for the rainbow!
We mainly work on weddings, fashion parties and birthdays.
We do a lot of bespoke work, matching our kisses to colour schemes and menus, and coming up with brand new delicious gluten and dairy free options for our lovely customers.
I first came across Meringue Girls when I saw a picture of a giant rainbow arch constructed out of meringue kisses. Tell us more about this spectacular project.
This incredible cake is our ‘Over The Rainbow Cake’ made in collaboration with Carla at Fondant Fox. It's a real showstopper and is made up of over 600 meringues - some which are gin and tonic flavour!... in a gravity defying rainbow formation.
At the end of the rainbow are two sponges decorated with Persian rose-water fairy floss.
This was a super fun creation for us and we're so pleased we were able to make it happen.
You guys have catered for some pretty BIG corporate clients... CHANEL, Alexander McQueen, TOPSHOP... to name but a few. What's been your favourite event so far and why?
Ahhh there have been so many fun events, each one amazing for its own reason. No two days are the same in the life of an MG.
We get so excited when a new amazing brand gets in touch as it means we can get creative and put together a bespoke brief.
We love working with sportswear brands like Adidas, Reebok and Nike as well as great perfume and beauty brands and PR agencies.
We've also catered some amazing weddings abroad - we've flown to India twice, Florence, Tuscany, Puglia.. to set up 'street food' style pavlova stalls, brownie bars and meringue kiss booths. We love to travel and it's even better when we can get baking in a whole new kitchen too.
If you could make a birthday cake for anyone in the world, who would it be and what would it be like?
We've had quite a few amazing celeb clients - Daisy Lowe, Russell Brand, The Hemsleys, Gizzi Erskine and Jools Oliver... to name a few.
We'd love to bake our Mums great big cakes, without them, The Meringue Girls may not exist.
They both believed in the idea from the beginning and gave us the oompf to leave our jobs and get cracking full time.
The cake we would make would be the Fairy Floss Cake, which is essentially a lemon and raspberry cake - citrusy, sour and sweet.
We'd decorate it with ombré buttercream icing, candy floss, and white chocolate disks.
It's lavish, amazing and especially tasty.
If this sounds yummy to you, we have the recipe on our website and you can check it out here!
MG is so much more than your average baking brand. Tell us about your hen party masterclasses?... Such a brilliant idea!
We offer super fun, hands-on, crafty (optionally boozy) hen do's at our bakery.
Our classes run for approximately 2.5 hours and are best for groups of 8-10.
The class includes delicious snacks, Prosecco, and all the meringues you can eat.
Hens get to learn the magic of making meringue - mixing, colouring, flavouring, piping & packaging.
Everything is taken home in beautiful boxes, and sometimes the creations are even used at the wedding as favours / sweet table treats.
If you need any more convincing, know that our masterclasses have been rated by the Evening Standard & Foodism as amongst the best in London!
You also create the most incredible, bespoke wedding cakes for cool, modern brides looking for something less traditional. Tell us a little bit about this process.
Our wedding cakes are bespoke and handmade, just the same as all of our other goodies. We love hearing about each couple's plan and making something unique for their big day.
We collaborate with the wonderful Fondant Fox to create amazing wedding and celebration cake creations - they're always fresh, colourful and exciting.
Are there any other colourful ways in which you can cater for rainbow brides?
We are your rainbow girls and we love colour and anything unique.... from boxed 'favour' kisses, to rainbow meringue tiers, rainbow brownie and pavlova crates.
All work really well on their own or as a collection of rainbow treats for a sweet table or high tea.
We once had a bride who incorporated her kisses into her bouquet - she had them nestled in amongst gorgeous fresh flowers and it was lovely to add such a personal touch to her wedding.
Be honest, how many of those kisses do you eat a day?
Hahahaha! I wish I could say that I don’t snack on any of the kisses, but you did say be honest! Maybe 1/2 a week. More when we're testing new flavours....
What I really love though is the coconut flour gluten/dairy free brownie bites we do, and also the vegan salted caramel slices - they are refined sugar free, so fine for a daily afternoon cuppa, right?!
Suddenly, (as colourful as they are) this little bag of M&M's on my desk just ain't gonna cut it... See you all down at Broadway Market on Saturday for a cheeky kiss!
You can find the marvelous Meringue Girls in my Book Of Love directory of the UK's coolest wedding suppliers.
For more information about how you can book onto one of the masterclasses for your hen do, or how you can go about getting the Meringue Girls to design your dream wedding cake simply visit their rainbow website here.
Can you taste the rainbow?!
I'd love to know what you think about these sweet treats. Please leave a comment below and, as always, don't forget to like and share with any awesome bride-to-be's looking for some inspiration!
HOW ABOUT WINNING YOUR OWN LITTLE PIECE OF RAINBOW WORLD?
I've teamed up with Meringue Girls to give you the chance to WIN 1 of 2 AMAZING prize options!
See below for the options and visit my 'giveaways' page for further details.